Bhutan Tourism policy under review

The policy will also cover regional tourists that is increasing by the day

To address emerging challenges and trends in the tourism industry, a team from the World Bank is reviewing Bhutan’s tourism policy.

Tourism Council of Bhutan officials said a team of tourism specialists visited the country early this month to get an understanding of the tourism industry.

With tourism industry across the globe witnessing new trends and challenges, council officials said the World Bank’s technical team would address similar issues in Bhutan’s tourism industry.

“The team would study the current tourism policy and carry out desk research to recommend appropriate measures and consider the view of the stakeholders for the benefit of the tourism industry,” a council official said.

As part of the review, council officials said the team would look at all tourism related policies and regulations. In doing so, the team is expected to come up with a policy to govern regional tourists as well.

The review comes at a time when the National Council’s economic affairs committee is also reviewing the tourism policy to address issues of seasonality, equal distribution and spread of income and benefits. Also, the Association of Bhutanese Tour Operators as well as the Hotels and Restaurants Association of Bhutan are also reviewing the policy.

According to the council, tourism is a vibrant business with high potential for growth and further development.  The government strongly adheres to a policy of ‘high value, low impact’ tourism, which serves the purpose of creating an image of exclusivity and high yield for Bhutan.

The principle of “high value, low volume” has been the overall tourism policy since 1974, which later changed to “high value, low impact” in 2008.

Although an important sector, the industry is not governed by an Act or a proper policy or a master plan even today. The tourism bill that was drafted a few years ago still remains to be discussed.

Council officials, however, said that the tourism strategy, 2013 and tourism master plans 1986 and 2005 do exist.

A council official said that most stakeholders take the master plan as an annual report. “A master plan is a roadmap and not an annual report and as for the strategy, we’ve activities under the Plan period,” he said.

However, most of the tourism stakeholders like hotels, guides and tour operators are not aware of the master plan and those who are argue that it is not implemented accordingly, indicating communication gaps between the stakeholders and the council.

For instance, tour operators said that as per the tourism master plan 2005, the tariff system was supposed to be different and the other stakeholders were supposed to lead the marketing while the council was to do the overall promotion of Bhutan as a destination.

However, stakeholders said that many of the recommendations of the master plan have not materialised even today.

Today, there are more than 1,300 tour operators that market the same product or package for both cultural and trekking tourists.

In 2013, the council submitted the draft national tourism policy 2012 to the Gross National Happiness Commission (GNHC) for screening. However, the policy did not come through and was never put up again.

The tourism policy protocol report submitted to the GNHC stated that the national tourism policy was developed in 2005. The policy was developed together with the tourism bill. The tourism policy was expected to guide all tourism activities, in line with the principle of high value, low impact principle.

However, tourism stakeholders welcome the council’s move to review the policy, which they said was long overdue.

The guides’ association and hoteliers say that the policy must ensure equal distribution of power and income within the industry. They said that in the existing system, it’s tour operators who make all the decisions and take the lion’s share of the minimum daily tariff.

Some suggested that there be a change in the existing principle of high value, low impact and that the minimum daily tariff of USD 200 and 250 be done away with. Others said that for tourism benefits to trickle down to the grassroots, there was a need for a structural change.

However, a majority of tour operators support the high value, low impact principle but point out that the industry is in a dire need of a vision and strategy. To address sustainable tourism, tour operators said a master plan or policy has become essential.

Since tourism activities were privatised in the ‘90s, tourism business started with 15 government-trained guides, 33 operators, a handicraft shop, and two government-owned hotels.  Today, there are over 2,300 guides, 1,600 tour operators and 123 hotels in the country.

Contributed by: Kinga Dema (Kuensel)

Thy kingdom come: why you should visit Bhutan this year

It’s Visit Bhutan Year, so what better reason to explore this extraordinary Himalayan nation?

Sometimes known as the Lost Shangri-La and Land of the Thunder Dragon, the world’s youngest democracy adheres to alcohol-free Tuesdays and a plastic bag ban, won’t slaughter animals (but does import meat from India) and, after a dalliance with traffic lights in the capital city Thimphu, takes directions from dapper policemen standing in the middle of the road. This is, after all, the country that has famously used “gross national happiness” (GNH) as a measure for determining national policies for omore than 40 years.

The adoption of GNH as the guiding philosophy of the then 25-year-old independent nation of Bhutan was one of many revolutionary measures introduced by its fourth king, Jigme Singye Wangchuck. The “King-Father of Bhutan” reigned from 1972 to 2006, dragging the country out of a centuries-long time warp.

Implementing GNH just four months into his rule, on his 17th birthday, he went on to launch Bhutan’s international airline, Drukair, in 1983; lifted bans on television and the internet in 1999; and set the wheels in motion to turn the country into a constitutional monarchy.

In 2006 he abdicated in favour of his son, Jigme Khesar Namgyel Wangchuck, enabling the fifth king to put the finishing touches to Bhutan’s democratisation and oversee its first parliamentary elections in 2008.

The introduction of tourism to Bhutan was another of Jigme Singye Wangchuck’s reforms. Recognising both the value international visitors could contribute and the damage they could wreak to one of the world’s most pristine cultures and environments, he implemented a policy of “high value, low impact” tourism in 1974, obliging international visitors to pay a daily tariff of $130. It has since risen to a maximum of $250 but takes into account accommodation, an obligatory guide and access to key sights.

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Serene setting: Uma Paro’s interior and spa
The policy (in conjunction, perhaps, with the fact that Drukair only has five planes and five pilots deemed capable of navigating the precarious route into Paro airport) has successfully prevented an influx of “low value” travellers and their associated budget hostels and tacky tourist stalls. It has also spawned a rash of luxurious hotels and established Bhutan as the ultimate once-in-a-lifetime destination.

Within hours of landing at Paro and after a restorative ginger tea at the valley’s flagship hotel, Uma Paro, I was following Karma, my guide for the week, along a fragrant path carpeted in pine needles and flanked by flowering dogwoods and Szechuan pepper plants. Winding high above the valley, we reached an ancient temple set amid Himalayan cypress trees and fluttering prayer flags before descending to Paro’s spectacular dzong, one of countless imposing fortresses that dot the Bhutanese landscape, serving as monastic and administrative centres.

A stroll around the food market revealed strings of chugo, yak cheese boiled in milk and dried in the sun; hessian bags overflowing with dried chillies and powdered juniper incense; and squares of khoo: dried, jellied cow skin. Their lips stained vermillion with betel nut juice, the vendors offered us samples, their weathered faces breaking into wide smiles at the reaction of the chilip (foreigner).

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The Tiger’s Nest monastery
Even if you know little about this Himalayan kingdom, chances are you’ve seen a photograph of the Tiger’s Nest: the stupendous Taktsang monastery that clings to precipitous, prayer-flag bedecked cliffs 10,240ft above Paro valley. Nothing, however, could have prepared me for seeing this mystical place myself, a generous reward for a steep climb past prayer wheels and waterfalls and through rhododendron forests.

Listening to crimson-robed monks playing drums and flutes in shaded courtyards, and watching the richly painted temple walls come alive in the light of flickering yak butter candles, was bewitching.

We’d hiked up to the monastery first thing in the morning, ensuring we had the place almost to ourselves for a couple of hours, leaving time for another steep walk to a temple set across a ravine from Tiger’s Nest.

Passing beneath a rowdy family of golden langur monkeys, we reached the temple, which delivered sweeping views of the monastery. As I marvelled at the view, Karma took out a slender bamboo flute and began to play a lilting folk tune. Builders renovating the temple roof soon downed tools and sang along, the fluttering prayer flags keeping a gentle beat.

Over the coming days, as I travelled between Paro, Thimphu and Punakha, Karma would play his flute and recount tales of warring deities and promiscuous saints as we walked through luminous paddy fields and dense poinsettia forests to reach richly-decorated temples and stupas. He coaxed me across suspension bridges above turbulent rivers and took me on a long, bucolic bike ride alongside the Paro river. He taught me archery, Bhutan’s national sport, and an ancient form of darts called kuru in the shade of pine trees at Uma Paro.

Both this hotel and its sister property, Uma Punakha, reflect how rapidly Bhutan is catching up with the rest of the world: the Paro property, which opened in 2004, is all traditional Bhutanese architecture with a dash of colonial grandeur. Uma Punakha, eight years younger, comes complete with floor-to-ceiling windows, low-slung white sofas, watermelon margaritas and Wagyu beef burgers. The latter is said to be a particular favourite of the King when he’s at his summer residence nearby. As the hotel’s manager, Thamu Krishnan, confirms: “Given how little there was here 10 years ago, the progress is astounding: every monk has a mobile, every lama has a laptop.”

Similary, tourism to Bhutan has increased rapidly. International arrivals were just under 10,000 in 2004, increasing to almost 60,000 last year. That said, this is still less than the number of visitors Venice receives in a single day.

November 11 will herald the 60th birthday of the visionary King-Father, a milestone which is being celebrated by the country throughout the year with special literary and dance festivals, concerts, tree planting and fire blessings. It’s billed as Visit Bhutan Year and really you should, to glimpse an extraordinary country that’s catching up with the world but at its own pace and in its own way.

CONTRIBUTED BY: Gabriella Le Breton

Tourism industry asks for policy on regional tourists

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Given the increasing arrivals, the industry feel there is a need to have a policy in place

Tourism: The drastic increase in the arrival of regional tourists over the years has pushed tourism stakeholders to call for a policy to govern regional tourists.

Tourism stakeholders raised the issue with the government recently expressing the need for a proper strategy on management and maximising benefits of regional tourists.

Records with the Tourism Council of Bhutan (TCB) show that as of May this year, 45,704 regional tourists visited the country. During the same period last year, 24,059 regional tourists visited the country. From 5,513 regional tourist arrivals in January this year, May alone recorded 18,342 visitors.

Visitors from India, Bangladesh and the Maldives are referred as regional tourists.

Unlike international tourists, regional tourists are exempt from paying the minimum daily tariff of USD 250 and 200 for the peak and lean seasons. They also do not require visas to enter the country.

Records indicate a steady increase in regional tourists over the years. From 50,722 regional tourist arrivals in 2012, it increased to 63,426 and 65,399 in 2013 and 2014 respectively.

Until a couple of years ago, regional tourists were not part of the tourism statistics. However, now that their numbers are used as a yardstick for achieving targets, tour operators said there should be certain regulations in place not just to monitor but also to effectively manage and optimise tourism benefits.

As most regional tourists enter the country unguided and drive their own vehicles without any restriction, tourism stakeholders feel that this could have an impact on the dollar-paying tourists.

Regional tourists process their entry and route permits from the immigration department. The trend is such that a majority of them enter from the border town of Phuentsholing via road. Hoteliers said most prefer to cook on their own and about three to five tourists share a room. Although most hotels don’t allow such arrangements, some do.

All international tourists have to be put up in a three-star category hotel and above while this requirement is not applicable for regional tourists.

Tour operators said that a regulation is a must for regional tourists to offer a meaningful trip. Tour operators have also raised the issue with the Association of Bhutanese Tour Operators (ABTO).

TCB attributes the increase in regional tourists to continued awareness on Bhutan as a destination through TCB’s participation in numerous tourism events. However, officials didn’t comment on whether its time for the country to have a tourism policy for regional tourists as well.

ABTO’s executive director Sonam Dorje said that the country has seen more increase in regional tourists than the dollar-paying tourists, especially in the last five years. “The drastic increase in the last two months is mainly owing to diversion of regional tourists whose trips to Nepal got cancelled following the earthquake.”

“As a small country with limited carrying capacity, we do need certain regulations in place even for non-tariff paying tourists,” he said. “A policy would not only help us in sustainably managing our resources but also help visitors have memorable experiences.”

Tour operators said if the issue is not addressed soon, the country could lose high-end tourists who prefer Bhutan as a niche destination.

“Bhutan is a cheap destination for regional tourists as they pay the same air fare as Bhutanese and entrance fees at monuments are also cheaper for them,” a tour operator said. “Some hotels also offer them much cheaper price as hotels get cash payment.”

Another tour operator who also caters to regional tourists said that as a small country, there should not be two different tourism policies. “We might have enough hotels now but we’ve only have few tourist sites and it’s getting over crowded,” he said. “This will discourage dollar-paying tourists who solely visit Bhutan as an exclusive destination.”

If regional tourists are regulated well, tour operators and guides said it would help solve the existing seasonality issue as most regional tourists travel to Bhutan to escape the heat during the summer months. Some suggested that a SAARC rate of just charging royalty should be in place.

Guides Association of Bhutan’s chairman Garab Dorji said that with the increasing regional tourists, the tourist hotspots become crowded during peak seasons. “Unregulated regional tourists are against our policy of high value, low volume,” he said, adding that regional tourists are difficult to manage and have disciplinary issues.

Garab Dorji also pointed out the need to assess the contribution of regional tourists to the economy should the trend continue.

Source: By Kinga Dema (Kuensel) 

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